LA Fitness bought most of the Bally’s contracts..then closed most of the Bally’s Clubs. The real downer for the Bally’s customers? They didn’t know about the deal ahead of time–zero warning–and the first e-mail informing them of the deal also tells them where their “home” club is. That could be a dying yet still existent Bally’s, or it could be an LA Fitness. In my case, it was an LA Fitness VERY far from my home. RIDICULOUS! My options?
I can UPGRADE to a new LA FITNESS membership(with a new customer FEE and dues that are high than what’s being taken out of my checking now under my Bally’s contract—and that would give me access to LA Fitness clubs near my home..or I can cancel my membership). This is not a smooth rollover experience for the Bally’s customer..it was horrible customer service for Bally’s not to warn us of their deal ahead of time.
As for LA Fitness, they inherited a lot of pissed off customers in the deal. Forcing customers who previously had access to all the Bally’s clubs(with no concept of a HOME club) to now commit to a home club that is far from where they live…very annoying. I predict that LA Fitness will lose most of the Bally’s customers..it will not be a smooth acquisition of rollover memberships from Bally’s to LA Fitness..at least not until they DROP the concept of a “home” club.
Assigning a “home” club is done without any appreciation for where the Bally’s member lives..and who will drive to a club they don’t want to go to? If LA Fitness had simply chosen not to assign a “home” club, many Bally’s customers would have welcomed the chance to pay a little more to belong to the brighter, cleaner LA Fitness clubs..who wouldn’t went newer equipment and cleaner facilities?
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